When purchasing a clickable banner ad that will only appear once per month to visitors, it is important to inform the visitors that they will not see the ad again that month.

When you browse the web, you probably notice that you see the same ads over and over again many many times. Companies with large marketing budgets purchase enough banner ad impressions to insure that each visitor will see their ad many times. But if your marketing budget does not allow for such intense exposure to every visitor, then you need to get maximum results from your advertising expenditure.

Even if someone who views your ad is interested, they might not click on it the first time they see it since they assume they will continue to see it many times and can click on it later.

We have created the above special format for our visitors to quickly recognize which banner ads are likely to only appear once per month. Thus, they will know they had better click on it now if they are interested or they might not see it for another month, if at all. Using the above special format will help increase the number of visitors who will click on your ad banner.

It is your option whether to use the above format or not, but we recommend it if you are purchasing one of our programs that only displays your ad to each of our visitors once per month. It will produce a better click-through rate on your banner ad.