TrainWebAds Cold Calling
TrainWeb.info/coldcalling.html

The below is just my first attempt to put together a script to use in following up about a week after a postcard has been mailed to a Prospect. Please feel free to modify it, even on the fly, in whatever way you feel works best for you. This will definitely be an evolving script as we figure out what works best!

You: Hello [prospect's first name], this is [your name] from Trainweb. May I have 3 minutes of your time?

Prospect: If you get an answer something like this:
It's a bad time, but what's this all about? or
Yes, what can I do for you?, then

I know I'm calling you out of the blue, Joe, but sometimes, if I don't know anyone at the company I'm calling, this is the only way to develop a relationship. All I want to do right now is quickly introduce myself, my firm and my offering to you. As I mentioned, I'm with TrainWeb and we help companies promote themselves to (pick one related to the prospect: rail travel tourists, train enthusiasts, model railroad hobbyists, railfans, etc.).

I notice that you have an ad in (mention the magazine or website where we found their ad).

Advertising on the TrainWeb Ad Network will help you reach far more prospects at a much lower cost than what you are now paying.

I mailed a postcard to you with information about our advertising offer about a week ago and wonder if you have received it?

It doesn't matter if they have or have not received it. You can adjust what you say based on whether you are just reminding the prospect about the information on the postcard, or if you are explaining what we offer for the first time.

TrainWeb.com has been in business since 1996 and has grown to be the largest network of railroad related websites. Over 1,000 independently operated railroad websites are hosted at TrainWeb and more than 400,000 individual train enthusiasts visit TrainWeb every month. That is actually more than 3 times the number of subscribers to Trains Magazine!

For as little as $100 you can reach over 20,000 individual train enthusiasts at TrainWeb. That is only 1/2 cent to put your ad in front of each prospect.

Right now we are running a special. Give us a try with a $1000 ad purchase and we will put your clickable banner ad in front of all 400,000 train enthusiasts that visit the TrainWeb Ad Network per month. Normally it would cost $2,000 to reach all of the train enthusiasts that visit our network, but this introductory special will save you up to 50%.

Would you be interested in seeing what sales you would get by placing your ad in front of all 400,000 train enthusiasts that visit the TrainWeb Ad Network each month?

If yes, you can explain the available payment methods. They can go directly online to TrainWebAds.com/payment to make their payment.

If they are hesitant, you can try to get them to try a smaller ad puchase. However, do let them know that to give advertising on the TrainWeb Ad Network a fair test, the larger the purchase the better the test. If only 1 in 1,000 ad impressions result in a sale for the advertiser, they might get 20 sales from a $100 ad purchase. But with a $1000 ad purchase, they are likely to see as many as 400 sales. Of course, this is going to depend on the attractiveness of their banner ad and level of interest in their product or service.

At TrainWebAds.com/payment they can purchase online one of 3 options using any major credit card or PayPal:

1. Comprehensive Ad Special: $1000 to reach all 400,000 monthly visitors
2. 20,000 Ad Impressions to 20,000 Train Enthusiasts: $100 trial purchase
3. Reach A Larger Number Of Train Enthusiasts: $200 - $900 where they can pick to reach from 40,000 to 180,000 unique monthly visitors

Going back to the start of the call, if when you say: May I have 3 minutes of your time? the Prospect says that they can't talk right now, then try to get a specific time when it would be better for you to call again. Ask if it would be better to call that afternoon, or the next morning, or in a week, and then be sure to follow up at the stated time.

The following link seems to be one of the BEST guides to Cold Calling, what to say, and how to respond depending on what the Prospect says: A Foolproof Cold Calling Script. There you will actually find a script that branchs based on how the Prospect responds to each question. Go to that link to start the scrip, or you can CLICK HERE to start the script now.

Special Considerations When Calling Prospects
That Have Anything To Do With Rail Travel
(Tourist Railways, Rail Excursion Companies, etc.)

TrainWeb tends to be more targeted toward rail tourists and train travelers than probably any other type of train enthusiast. This should be pointed out when calling any prospects in the rail tourism and travel sector.

The reason for this is that TrainWeb has many rail travel correspondents who take serveral rail trips every month and post their travel reports and photos to TrainWeb. There are always recent rail travel reports posted to the main page of TrainWeb.com.

These rail travel reports and photos remain posted FOREVER at TrainWeb. Previously featured rail travel reports can always be found at RailTravelogues.com posted in order by date with the most recent posted at the top of the page. In addition, all of the rail travel reports and photos are also posted categorized by author at PassengerRail.com. Since Sponsor Ads are run throughout the entire TrainWeb Ad Network, the sponsors' ads do appear on both the new and the old rail travel reports.

TrainWeb is the most effective way for those in the rail travel sector to reach people who are specifically interested in booking rail travel and tourism for themselves and their families.

Useful Links:
• A Foolproof Cold Calling Script
• No More Cold Calling Selling Scripts? 5 Ways to Be Yourself Again
• Appointment Setting: How to Write an Effective Cold Calling Script
• Winning Scripts for Cold Calling